Romney's video Analysis

In Romney’s video I found the first thing that caught my eye was the fire in the snow and fireworks above the 2002 Salt Lake City Winter Olympic Games. This was soon after the 9/11 terrorist attacks. So the fact that Romney was able to make it happen was a big deal to people and the Olympics are a time when a nation really comes together so if that wouldn’t have happened it would have been devastating for the whole world. The sports that the video showed help to reinforce how much of a big deal it was. I feel like them putting so much emphasis on the “story book marriage” is not so important. And all of the things saying he was cheap might not have been the best thing. I don’t think that anything as far as color was changed I mean photos that were taken in black and white stayed that way and things that were in color were not changed to black and white, like in Obama’s video, I think it was just meant to be simple and sometime that is the best way to have it because it is easy to interpret it for what it is. The clips of Mitt’s father I think help a lot because it shows that he has been in politics from a young age. Just like most political videos it is being made to try to convince the American voters to vote for this person because of what this person can do for America. In Mitt Romney’s video they provide a lot of pathos with things such as, the Olympics and them having a “story book marriage.” Ethos for this video is that his father worked in politics and he knows how to get things done in hard times.